Shuzhen Li

Shuzhen Li

PhD Candidate in Finance
Utrecht University School of Economics
Utrecht, the Netherlands

s.li3@uu.nl +31 6 27497398
Behavioural & Experimental Economics Behavioural Finance Sustainable Finance Economics of AI & Technology Adoption

About


I am a PhD candidate in Finance at the Utrecht University School of Economics, supervised by Dr. Yilong Xu, Dr. Paul van Bruggen, and Prof. Kees Koedijk. My research sits at the intersection of behavioural economics, finance, and emerging technology.

I study how people form beliefs and make decisions in the face of generative AI, sustainability trade-offs, and fairness dilemmas. My work combines controlled laboratory and online experiments with structural inference to generate evidence that speaks to both theory and policy.

Before joining Utrecht, I completed an MSc in Behavioural Economics at the China Center for Behavioral Economics and Finance, Southwestern University of Finance and Economics (SWUFE), and a double bachelor's degree in Management and Economics, also at SWUFE.

  

Research


Working Papers

Misperceiving the Frontier: Managerial Beliefs and the Allocation of AI
with Oliver Hauser and Yilong Xu
June 2026 Working Paper · Available at SSRN
Generative AI is a prominent example of a broader challenge firms face when adopting new technologies: their benefits are often uneven across tasks and workers, exhibiting a "jagged technological frontier." We study whether managers anticipate that the benefits of new technologies are uneven across tasks and workers, and how the information environment affects deployment. In a linked worker–manager experiment, workers complete real-effort tasks with and without generative AI, allowing us to estimate AI effects by task and worker type. Managers then predict AI-assisted performance and make incentivized deployment decisions. Without feedback, most managers mistakenly expect AI to improve performance on both sides of the frontier. Performance feedback reduces average optimism, but substantial overestimation remains for outside-frontier tasks. We further examine incentive-compatible deployment decisions for two new tasks (one inside and one outside the frontier). Managers' willingness to pay (WTP) is high across all tasks, and even higher for the outside-frontier task where AI does not add value. An information-design intervention in the Feedback condition that makes salient which tasks are inside or outside the frontier reduces WTP for outside-frontier deployment relative to inside-frontier deployment. The findings suggest that realizing organizational gains from new technologies depends not only on technical capability, but on information environments that make the limits of those capabilities visible to decision-makers.
Collective Evidence on Behavioral Interventions Targeting Carbon Pricing Support
with Yilong Xu and Juergen Huber et al.
Revise & Resubmit — Nature Human Behaviour
Carbon pricing is widely regarded as an effective and cost-efficient climate policy, yet public support remains limited. This crowdsourced "many-design" project evaluates 55 behavioral interventions designed by independent research teams and implemented simultaneously with nearly 20,000 U.S. residents. Across interventions, effects on support for carbon pricing are positive but small, increasing support by roughly two percentage points. The study also finds modest between-study heterogeneity and substantial overconfidence among researchers regarding intervention effectiveness.

Note: As one of the participating teams, Yilong Xu and I are interested in the following question: although carbon taxes benefit most households through rebates, public support remains low, in part because people poorly understand how rebates are distributed. We contribute by conducting an experiment with two treatments testing whether detailed information about the costs and benefits of a carbon tax, especially the rebate distribution, increases stated support for the policy and the likelihood of choosing the green product in an incentivized choice task.

Work in Progress

Beyond Returns: Probing the Resilience of Sustainability Preferences
with Peiran Jiao, Kees Koedijk, and Yilong Xu
A central debate in sustainable finance is whether investors will sacrifice financial performance to pursue sustainability. Existing studies focus on expected performance. But what happens when the true financial costs are actually felt? To address this, we conduct an experiment where participants allocate between two real equity funds, one sustainable and one conventional, while the sustainable fund persistently underperforms. Using a 2×2 design, we independently vary sustainability labeling and information format (static description versus an interactive Demo Account). Labeling raises allocations to the underperforming sustainable fund by 5 to 10 percentage points, and this gap persists in a surprise investment opportunity after an extended period of realized losses. Differences in beliefs do not explain this resilience: even though participants expect the sustainable fund to underperform, they still allocate more to it. The Demo Account lets investors discover their true preferences before committing real money. It reduces early overcommitment to the low-performing sustainable fund. For investors with weak environmental values, they learn that the cost of sustainability outweighs its value to them and pull back, whereas strongly value-driven investors may pull back at first but revert once real stakes confirm they will bear the cost.
Sustainable Decisions Under the Veil of Ignorance
with Oliver Hauser and Yilong Xu
Global efforts to combat climate change are often hindered by conflicting national interests and economic disparities, making fair resource allocation a persistent challenge. The Veil of Ignorance, a framework proposed by John Rawls, elicits individuals' impartial fairness preferences by removing personal biases. This study applies the Veil of Ignorance in an experimental setting to examine how individuals allocate resources across generations and productivity levels, and assesses its impact on fairness in decision-making. Results show that when participants know their assigned roles, they allocate resources in a self-serving manner. In contrast, participants who make decisions without knowledge of their roles allocate resources more equally across periods and positions, aligning more closely with fairness principles. These findings suggest that differences in allocation behavior arise not from disagreements over fairness norms but from strategic deviations when self-interest is at stake.

Conferences & Seminars


2026
Sep 2026
2026 European Meeting of the Economic Science Association (ESA) (Scheduled)
Universitat Pompeu Fabra, Spain
Presentation: Misplaced Optimism: Beliefs and Behaviours outside AI's Jagged Technological Frontier
Jun 2026
3rd Annual Conference of the Network of Behavioural and Experimental Economists
University of Exeter, United Kingdom
Participant
Jun 2026
Foundations of Utility and Risk Conference (FUR)
University of Alicante, Spain
Presentation: Beyond Returns: Probing the Resilience of Sustainability Preferences
Apr 2026
Symposium on Behavioural AI in Education, Work, and Decision-Making
ESSCA School of Management, Paris, France
Presentation: Misplaced Optimism: Beliefs and Behaviours outside AI's Jagged Technological Frontier
2025
Sep 2025
Utrecht University Alumni Network Event
The Hague, the Netherlands
Public Lecture: Investing in Green
Jun 2025
17th Maastricht Behavioural and Experimental Economics Symposium (M-BEES)
Maastricht University, the Netherlands
Presentation: Sustainable Decisions Under the Veil of Ignorance
Jun 2025
3rd European Sustainable Finance PhD Workshop
ESCP Business School (Turin), Italy
Presentation: Beyond Returns: Probing the Resilience of Sustainability Preferences
2024
Jun 2024
Experimental Finance Conference
University of Stavanger, Norway
Participant
Mar 2024
Experimental Sustainable Finance Symposium
Radboud University, the Netherlands
Participant
Feb 2024
Internal Seminar
Utrecht University, the Netherlands
Presentation: Beyond Returns: Probing the Resilience of Sustainability Preferences

Professional Training


2026
Designing Field Experiments
IGL Masterclass Series · Online
2024
Experimental Finance Summer School
Society for Experimental Finance · University of Stavanger, Norway
2024
Financial Economics of Climate and Sustainability
Global PhD Course · Online

Teaching & Supervision


Teaching Assistant
Utrecht University School of Economics
Multinational Corporate Finance (Master's level)
Tutorial teaching · Utrecht, the Netherlands · 2023 – present
Master's Thesis Supervision
Utrecht University School of Economics
Supervised three students in 2026 and one student in 2025 on topics including board gender diversity, green-investor sentiment, and AI-sector valuations.

Curriculum Vitae


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Last updated July 2026

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